Spray It Dont Say It

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When Native Roots opens its sixth Colorado recreational cannabis dispensary in Aspen this week, psychoactive products won’t be the only items on its menu. On Friday, the chain will debut its Foria product geared exclusively toward women.

Foria is a THC-infused lube that doesn’t get its users high; rather, women who apply it are purported to have a much more fulfilling and enjoyable sex experience.

So says Mat Gerson, Foria’s wellness director, who splits time between Colorado and California, where the product was launched initially on the medical cannabis market.

“This has been definitely the most interesting business story of my life,” said the Boulder native, who also co-founded Sir Richard’s condoms.

While it’s not an apples-to-apples comparison, Gerson said, Foria is the “female Viagra.”

“It creates sensation and sensitivity,” he said. “And it helps them have a deeper orgasm for some reason. That’s been the consistent feedback we’ve gotten from users. Women try it, and they find it effective.”

Native Roots will make the product in Colorado, Gerson said. Its new recreational shop opens at 308 S. Hunter St. the same week the Winter X Games come to town. Gerson said the company will market the product in Aspen all week — cannabis is forbidden during at the event — with literature and promotional material.

Gerson said the target consumers are the “about 50 percent of women in our culture who have challenges in their intimate lives.”

Initially, plans were for Foria to be rolled out in Aspen near Valentine’s Day. But Thursday’s opening of Native Roots accelerated the Friday launch.

“There are 26 FDA-approved drugs on the market for men with similar challenges,” Gerson said. “There’s really not much on the market for women. It’s proving to be extremely effective for women on a broad scale. Women in long-term partnership with their partners are finding a new spark.”

The spray is applied to the vaginal region.

“Most (cannabis) products induce psychoactive activity,” Gerson said. “But this doesn’t.”

The small bottles go for $44. The large ones are $88.

Another version of cannabis strictly for women created a buzz last week with reports of Bethany Frankel, of “Real Housewives of New York City” fame and the founder of the Skinnygirl label, launching a Skinny Girl marijuana product. The cannabis wouldn’t produce symptoms such as the munchies, thus adhering to the Skinnygirl theme.

Frankel was spotted in Aspen last month at the Green Dragon recreational shop on the Hyman Avenue mall. On Dec. 20, she tweeted: “OMG it’s the craziest thing to see marijuana legal in Aspen. People walking into pot stores like it’s the @Gap #prohibitiondone.”

(excerpt from an article in aspentimes.com)

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Author: drmaxmccullen

When Max McCullen first read Alfred Kinsey’s landmark book, Sexual Behavior In the Human Male, he began contemplating why so little is known about human sexuality. Since its publication in 1948 that body of knowledge has grown marginally. Why do we think about sex all the time? How much does sex really influence our behavior? And why do we still know so little about it? He completed undergraduate studies at University of the Pacific and The University of London and then his research led him to the Institute for the Advanced Study of Human Sexuality in San Francisco. IASHS was founded by Kinsey’s research assistant, Wardell Pomeroy. His initial curiosity soon evolved into a passion, which drove him to acquire his Doctorate of Education in Human Sexuality and Gender Studies. In 2004 Dr. Max began working for GlaxoSmithKline Pharmaceuticals (GSK), one of the largest pharmaceutical companies worldwide. This experience contributed to his understanding of medical treatments for male sexual dysfunction. He became familiar with how Viagra, Levitra, and Cialis function on a biological level and their social implications. His expertise naturally transitioned into him working with some of the most prestigious Urology offices in Southern California. These doctors and passionate medical personal, illustrated firsthand the impact treatment of male sexual dysfunction can have on patient care and their overall well being. This experience made him yearn for more direct contact with patients in a clinical setting. So after GSK he worked with Boston Medical Group (BMG), an international, clinic based organization, comprised of board certified Urologists and other specialties. BMG focuses on low libido, erectile dysfunction, premature ejaculation and testosterone replacement therapy. With BMG, Dr. Max was not only their spokesperson doing radio interviews and lecturing but worked as the physician liaison connecting patients with doctors for treatment. He also worked as a consultant for University Specialty Urologicals, based in San Diego, meeting with Urologists all over the west coast to train them on various treatments for men and women's sexual health issues, including hormone replacement therapy. During this time he also hosted online webinars for patients with questions; he also has a written and video blog series and does private consultation for patients. Dr. Max McCullen brings a historical knowledge of the human sexuality field together with the reailties of living in a digital age. “The issues that confronted our elders in the 50’s and 60’s are different today - but no more impactful. Where they were learning about their sexuality and beginning to embark into the sexual revolution we are over exposed to the commodification of sex. This makes the navigation of sex and emotional intimacy difficult” Dr. Max McCullen

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